Launch Mood Board · Prepared for Andre Townsend · Private & Confidential
✦ Your brand · first look

Introducing

Cradle

The pillow that cradles you, so you never toss and turn again.

A pair of grey L-shaped Cradle pillows arranged on a made queen bed in a warm, calm bedroom

Hi Andre. This is a first look at the brand your invention could become. A calm, confident identity for the pillow you shaped yourself, and the sleep it gives back.

You invented it. You own it. You run it. Ameri Asia Works builds the platform underneath it, and we are on your team. Everything on this page is a starting point to react to together on our call.

A Launch Mood Board by Ameri Asia Works · 2026

Two pillows. Total sleep.

An L-shaped memory-foam pillow that cradles your body and holds its place all night. The only two pillows your bed really needs, with a flat top that doubles as a rest for your phone, your laptop, or a late-night snack.

A single grey L-shaped Cradle pillow shown on its own, showing the clean L form and quilted cover

What makes it different

  • The L-shape cradles you. The form wraps and aligns your body for full, supported sleep, whichever way you lie.
  • Real memory foam. A memory-foam core springs back to shape every time, so the cradle is there night after night.
  • Two pillows do it all. One pair replaces the pile of pillows most people wrestle with. The only two your bed needs.
  • Flip it to your side. Position the same pillow to the right or the left, and match how you actually sleep.
  • A built-in rest. The flat top gives you a spot for your phone, your laptop, a book, or a snack, right where you lie.
  • Zip off and wash. A smooth, removable cover unzips and goes in the wash to stay fresh and clean.
  • Ships in a box. Made to compress for shipping, like a mattress in a box, then springs back home.
  • Queen and king. Sized to lay across the bed, so it works with the beds people already own.
The Cradle cover unzipped to show the white memory-foam core inside
Real memory foam inside. Not a soft cushion. A supportive core that holds its shape.
Close-up of the Cradle pillow's zipper on its removable, washable cover
Zip-off, washable cover. Smooth all around, and easy to keep clean.

Lay it down. Settle in. Stay put.

01

Lay it across your bed

Set the pair on your queen or king bed. They frame your space and become part of the look of the room.

02

Cradle in

Settle into the L and flip it left or right to match how you sleep, on your back, your side, or somewhere in between.

03

Rest, and stay put

Set your phone or laptop on the flat top, then sleep. Cradle holds its place, so you hold yours all night.

It started on the sales floor.

Andre has spent more than twenty years around beds, selling mattresses and pillows across three furniture stores. He knows what a good night is worth, and what a bad pillow quietly steals.

One day in the sleep zone, he set a side pillow next to a pillow protector and noticed the top was flat, a place you could actually rest things. He took the idea home, worked out the thickness and the length of the L, and made himself a mock pillow. That night, in his own words, he never tossed and turned again.

"I looked high and low, and to this day I have never seen a pillow like mine."

There is a quieter reason too. Sleeping on his own these days, Andre found that cradling a pillow gave him a kind of sleep companion. When you share a bed, you hold still so you do not disturb the person beside you. Cradle never moves, so you can stay asleep all night.

Twenty years of knowing beds, and one honest need. That is the story we get to tell the world.

Restful, and quietly premium.

Warm neutrals and calm night tones, with a brass accent for confidence. Colors made to match the bedding people already have, and to blend into a room they are proud of.

The mood: calm, grown-up, and premium. Never cheap, never loud. The kind of object that looks like it belongs on a beautifully made bed, and quietly changes how the night feels.

The palette: soft pillow grey, warm cream, and a deep night navy, lifted by a brass accent that echoes the logo. You said colors should match the bedding or blend into the room, so consider this a starting point, not a final call.

Cream
#F6F2E9
Pillow Grey
#8B9099
Night Navy
#1C2B3A
Brass
#C6A45E
Charcoal
#292D33
A pair of Cradle pillows styled on a made bed in a warm, restful bedroom

For every bed, and every kind of sleeper.

For anyone who does not sleep well, and anyone who spends real time in their bed.

For a mother at seventy and a niece at twenty, because a good night has no age.

For the person sleeping alone who wants something to hold, and something that holds them back.

For couples, because Cradle never moves, so you never wake the person beside you.

For pregnant women, for people who train hard, for anyone whose body just wants to be supported.

For everyone who wants the pillow of the future, and a bed that finally looks as good as it feels.

Bold. Confident. Trusted.

Cradle should sound like Andre: someone who has spent twenty years around beds and knows exactly what he is talking about. Sure of itself, warm, and grown-up. Never loud, and never cheap.

"The last two pillows your bed will ever need."

"Cradle your body. Keep your sleep."

"Never toss and turn again."

"This is not a cushion. It is how you sleep now."

Expert and trusted, warm but never soft on the promise. Premium, and proud of it.

Your whole brand, in your pocket.

One place for every message, every sleeper who wants one, every store and hotel that reaches out. You own it and run it. We build it and keep it running with you.

9:41● ● ●
Cradle
Inbox
14 conversations · 4 unread
  • SMS
    Denise, daughter2h
    "Bought the king pair for my mom, she is 72. First time in years she sleeps through the night."
  • f
    Buyer, national retail6h
    "Saw Cradle online. This fits our bedding aisle. Free for a call this week?"
  • Boutique hotel group1d
    "We are refreshing 40 guest rooms. Can we get samples of the king pair?"
  • IG
    Marcus, new customer2d
    "I sleep alone and this is the companion I did not know I needed. Thank you."
  • G
    Karen O.3d
    "Can't live without my Cradle pillow."
💬
Inbox
👥
Contacts
📊
Sales
📅
Calendar

A preview · the Cradle inbox

  • Every message, one inbox
    Instagram, Facebook, text, and email all land in one place, so no buyer and no customer is ever left waiting.
  • Your waitlist, live
    Every sleeper and every store that signs up is visible. Real proof of demand for the day a retailer or hotel asks who wants this.
  • Your content, ready to go
    Posts, emails, and stories drafted in your confident voice, queued and ready, so the brand stays alive while you sleep.
  • Every person remembered
    When a curious follower becomes a customer, their whole history stays in one place, tied to one name.

And on your desktop — even more.

The same brand, the same data, every channel scheduled and ready.

🔒app.10xconvert.com/cradle/social-planner

Social Planner

18 posts scheduled this month · 4 channels connected
Month Week List
July 2026
Today
Sun
Mon
Tue
Wed
Thu
Fri
Sat
29
30
1
✉️ Welcome 01
2
IG · The toss-and-turn problem
3
4
FB · The Cradle reveal
✉️ Welcome 02
5
6
7
📝 Blog: Why two pillows beat a pile
8
IG · The L-shape, explained
9
10
FB · Andre's story: 20 years of beds
✉️ Welcome 03
11
12
IG · Rest your phone, rest yourself
13
14
15
📝 Blog: Sleep without moving all night
16
IG · Customer letter
FB · Customer letter
17
18
✉️ Welcome 04
📰 Press release
19
20
21
IG · Memory foam, up close
22
23
📝 Blog: The bed, redesigned
24
FB · Waitlist closing soon
✉️ Welcome 05
25
IG · Launch reveal 🎉
26
27
28
29
30
31
1
2

Every blog post, every email, every social post, visible on one calendar, scheduled in advance, drafted in your voice. You see what's coming. We do the work.

When your build is ready, we walk you through your 10X Launch Center one-on-one, on your phone and on your desktop. How to log in, what to look at, how to use it. Your platform, and you in the driver's seat.

This is your brand. Let's build it together.

Hi Andre. Your dream is a pair of Cradle pillows in every home, every rented apartment, every hotel, and every hospital. That starts with one clear brand, one confident look, and a real platform underneath you.

You invented it. You own it. You run it. Ameri Asia Works builds the platform and stays on your team, for as long as you need us.

Everything here is a starting point. Let's shape it together on our call.

— The team at Ameri Asia Works